Aldo
Client
Aldo Shoes
Role
Campaign Management
Since
2017
Consulting on eCommerce Expansion and Accelerated Growth
- Dataworks has worked with the client since the establishment if the eCommerce website in 2017
- Areas of activity: eCommerce Strategy, Campaign Management, CRO, Email Marketing, SEO
What we did:
- Significant focus on CRO in the initial period
- Adding new tools and performing tests on an ongoing basis - email automations, pop-ups, new advertising platforms
The Results
2x
annual income on website compared to the beginning of activity
60%
increase in Conversion Rate compared to the beginning of activity
127%
increase in purchases from email marketing
168%
increase in revenue from email marketing
30%
increase in AOV during November Holiday
