Padani
Client
Padani jewelry
Role
Digital marketing
Since
2018
Establishment of Online Activity and Expansion into new markets and sectors
- Working with the brand since 2017. Start of eCommerce in 2018
- Areas of activity: “Online Superman” - Dataworks serves as an outsourced digital marketing department
What we did:
- Wire frame and website design
- Branding and performance campaigns for their top Luxury Brands
- Establishment of their first eCommerce website in Israel, equipped with an Online Exclusive category as a core strategy
- Made the brand accessible to younger audiences; selling cheaper products which are easier to purchase online
The Results
2x
annual revenues compared to the beginning of the activity
4.5x
increase in the size of the Email Marketing Subscriber List
After initial success with Cartier, secured ability to sell online top International Luxury Brands - Breitling, Tag Heuer, Chanel, Bvlgari
