Real Questions. Real Answers.
Questions your business can finally answer.
Click any card to apply a filter — or combine multiple filters below. Click a product name in the dashboard to instantly see exactly where it sits across every dimension.
Q1 · AD SPEND ALLOCATION BY GENDER
What should my ad spend allocation be between genders — and for each gender, where should I be sending paid traffic?
→ Women drive the highest Rev/1K Views overall and should receive the largest share of budget. Within Women, prioritize Dresses first, Shoes second — these two categories dominate Women's revenue. For Men, Shoes (specifically Sneakers at 25% off) are the clear traffic priority. Kids converts well under $100 but the segment is small — allocate last. Don't split budget evenly across genders; the data tells you exactly where each dollar works hardest.
▶ See the full gender breakdown below
Q2 · MEN × DISCOUNT STRATEGY
For Men's paid campaigns — which discount percentage drives the best return, and what should the creative focus on?
→ 65% of Men's sales are discounted, but not all discounts are equal. Sale 15% underperforms — low Rev/1K Views across all categories. Sale 40%+ collapses ASP without meaningful volume lift. The sweet spot is 25% off: Sneakers at 25% off generate $728 Rev/1K Views — the highest in the entire Men's segment. Lead your paid creative with 25% off White and Black Sneakers. That's where the margin and volume intersect.
▶ Filters: Gender = Men
Q3 · KIDS × PRICE CEILING
Are Kids shoppers hitting a price ceiling that your product mix isn't respecting?
→ Kids items under $100 convert at 4.7–4.9%. Once price crosses $150, CVR collapses to under 1% — Kids Jackets and Wool Coats are getting nearly 1,400 combined views and selling almost nothing. The $150+ Kids range is a traffic drain with no return. Either reprice or pull spend entirely from those SKUs.
▶ Filters: Gender = Kids
Q4 · SILK × CONVERSION PARADOX
Silk has the highest ASP — but does it actually convert well, and is it worth the traffic allocation?
→ Silk has ASP $310 but a low CVR. It gets a disproportionate share of views relative to conversions. Customers browse silk but hesitate to buy — a social proof and returns policy problem, not a pricing one.
▶ Filters: Material = Silk
Q5 · MEN × CATEGORY BREAKDOWN
Which Men's category drives the most revenue per 1,000 views — and where are we underinvesting in traffic?
→ Men's Shoes generate the highest Rev/1K Views across the segment — Sneakers alone account for over 60% of Men's shoe revenue. Tops receive the most traffic but convert at a lower rate and lower ASP. Shifting paid spend toward Shoes, specifically Sneakers, would significantly improve Men's blended ROAS without increasing overall budget.
▶ Filters: Gender = Men
Q6 · DRESSES × FULL PRICE VS SALE
For Dresses — do we need to keep pushing sale creative, or can we lean into full price?
→ Full price Dresses convert at 4.1% vs 3.2% for discounted styles. Full price also drives 68% of total dress revenue despite receiving less traffic. You don't need the discount to close — defaulting to sale creative is costing you margin without lifting volume.
▶ Filters: Category = Dresses
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